FREE 3-DAY LIVE MASTERCLASS · NOV 17 TO 19 · ON ZOOM
For US and Canadian contractors still on the tools, doing $250K to $1M a year
What to charge, what to fix first, and how to step back. Built with you, on your own business. No extra leads. No extra hours.
100% free · Tue Nov 17 to Thu Nov 19 · 7pm ET
With Nick Psaila, founder of Upcoach. 30+ years in business, 18,000+ owners taught live and in coaching. confirm 18,000+
Every job priced to make real money. A business that pays you properly. Your evenings and weekends back. Nobody ever taught you the business side of your trade, so for 3 days we build it with you.
confirm with Nick: 30+ years, 18,000+, 10+ years
Bring your numbers from wherever they live: QuickBooks, a spreadsheet, your accountant's email, or the back of an envelope.
NEEDS Nick: client logos with written OK, otherwise this strip stays text onlyAnd you're still not sure you priced it right...
And the schedule's full, payroll's due Friday, but the bank account doesn't show it...
I want you to hear this from me.
You're not bad at business.
Nobody ever taught you the business side of your trade.
You learned the work. You learned it properly. Probably better than most people in your town.
But nobody sat you down and showed you what a job really makes. What your hour is really worth. Why a flat-out month can still leave you short.
So you run it on feel. You add a markup and hope. You work more hours to cover the gap.
And the company runs on guesswork. And on you.
That's not a you problem. It's a nobody-ever-showed-you problem.
My dad was a master French polisher. A genius with his hands. And he lost money on his own work, because nobody ever taught him how to price it. confirm: Nick tells this story publicly
I've spent the last 10 years confirm fixing exactly this for trade and construction owners. Now, for 3 full days, my team and I build your plan with you. Live. On your own business. Free.
You learn: why a 30% markup only makes you 23%, and where the money goes that you can't see by feel.
We build: your pricing formula, so you know the minimum price on every job from your own costs. Then you fill in a form about your business, so we can build your plan.
You learn: why it's usually not a leads problem, and what your hour is really worth.
We build: what's costing you most (your score) and your first fixes. Nick scores real owners live, by first name, trade and state (only the ones who say yes), and your own score lands in your inbox the minute Day 2 ends, if you filled in the Day 1 form and you're with us to the end.
You learn: how owners get off the tools in 6 months, one step at a time.
We build: your 6-month plan to get off the tools, built on your own score. Plus a special guest.
leads, estimates that turn into jobs at the right margin, and money that sticks.
your time, your team, and the systems that let a normal day run without you.
the model, the plan, and a business that's worth something without you in it.
Score each one on your own numbers. Fix the lowest first. One weak score holds the other two back, and it's often not the one you've been working on.
confirm with Nick: the three words and the score scale (out of 100, target 75)
Normally I get one session with a room.
One session is enough to show you the problem. It's not enough to build your plan with you.
So this time I'm giving you 3 days. Day 1 we find the leak. Day 2 we score it. Day 3 we map the fix.
It's the first time I've given North America 3 full days, live and online. NEEDS Nick: sign off the "one session" and "first time for North America" lines
Every week you stay the business, the business can't grow past you.
For most trades the slower months are coming. It's the one stretch of the year when you have the room to fix how the company runs.
3 days. Free. Your plan, built with you.
I've been on both sides of the fence. I know what it's like to look at a full schedule and an empty account. That's why I teach this on your own numbers, not on theory.
Talk soon,
Founder, Upcoach
Money figures in A$ (Australian dollars). On Day 2 you'll watch contractors from across the US and Canada scored live on their own numbers (only those who say yes).
NEEDS: each client's written OK for US use before this section goes live
I went from working 14-hour days, six days a week. Now I'm doing Monday to Fridays and eight-hour shifts, and pretty much got my weekends back.
Anthony ChallitaConcrete Works (concrete contractor)
Concrete Works has had a services swap (contra) deal with Upcoach.
Our sales conversion has probably gone from somewhere between 2 to 5% of people in play to around about 30 to 40%.
Ryan ShepherdPCM Projects (custom home builder)
confirm spelling: reviews page says "Sheperd"
We're seven months in now. I would say we're about 200% more streamlined since we met Nick.
Hass DandachliIconic Building Co (builder)
We've gone from a sort of owner-operated business, and we've been able to scale up and have a turnover of about one and a half million.
Brad FenechBC Complete (patio covers and decks) · about A$1.5M in revenue
Brad is engaged to Louise, a member of Nick's team.
From an A$289,000 loss to almost A$1 million in net profit in under 15 months.
The owner spent seven weeks away while the company ran without him; net profit from A$1.1M to A$1.87M.
Shared with [first name]'s permission. A diagnosis, not a result.
"Genuinely shows he cares about our business and growth and checks in throughout the week."
"He's warm, genuinely invested, and has a real knack for asking the questions that get you thinking differently about your business."
"The level of engagement is beyond what I expected."
"They make us business owners accountable for every issue we try to ignore."
"Working with Nick has been a game changer for our workshop."
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On Day 2, a few of Nick's clients join live, cameras on, to tell you what changed.
Tuesday, November 17 to Thursday, November 19, 2026. 7pm ET / 4pm PT. Live on Zoom with Nick Psaila.